Logo - this is the combination between an iconic symbol, graphic element, font. All arranged in a certain way so it could reprecent the main characteristics of its owner (a company, brand, organisation).
The Logo gives to its owner "a face", an unique vision so everyone immediately to recognise what they see.
The Logo do not defines the company. The company defines the logo. With the time the logo becomes an illustration of its owner qualities.
The design of the logo should be as basic as possible (iconic) in order to be easily used for all types of advertisemen, to be flexible and easy to recognise.
The main reason for the logo is that people memorize images, icones more easily than a texts, slogans or other type of explanation. In this sence the logo leaves longlasting memories in the peoples minds, people who can be your future clients, partners.
The uniqueness of a logo is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it.
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